Internet Marketing

What is Internet Marketing?
Internet marketing is a collection of services you can use to advertise your business on the Internet. The most popular method of internet marketing is search engine marketing.

The primary objective of search engine optimization (SEO) is to increase targeted traffic to your site by improving its ranking in search engines like Google and Yahoo. Just building a website doesn't ensure that the millions of people who search the web everyday will find you. If your potential customers are not finding you in the search engines, chances are they are finding your competitors. Core101’s robust 12-month SEO program focuses on improving your visibility in the search engines, and your positioning for keywords that truly describe your business.

Search engine optimization is not like listing your business in the telephone directory – do it once and forget it.

• Frequent keyword analyses are required to get and stay listed. Core101’s SEO experts monitor your rankings monthly to make sure that your website maintains a high visibility in the search engines.
  
• Search engines often change the way they rank sites. When they do, we reanalyze and resubmit your site to ensure that you maintain your rankings.
  
• Your business is competitive – your marketing program should be the same. Core101 understands the importance of staying one-up on your competition. That’s why each month we measure your rankings and website visitors to determine the true success of your SEO program.

Search engine marketing is a broad range of techniques and methods used to advertise your business online through search engines like Google and Yahoo. Search engines generate large volumes of traffic, many of them potential buyers or those seeking information. Having your website listed in a search engine is one thing, having it seen by the people looking for what you have to offer is another. There's much more to SEM than just submitting your site to the top search engines and directories.

What is Web Analytics?
Web analytics allows you to collect data about your website and your website visitors. This data can give you insight like what offline marketing campaigns are generating the highest return on investment and where geographically your visitors are coming from.

Our search engine marketing services have helped hundreds of businesses achieve higher rankings and more traffic. At Core101 we deliver real measurable results.