Marketing Success Stories
It is one thing to say that your marketing strategies bring results, but it is another to have real results from real clients. Here are just a few of our Internet Marketing Success Stories.
MAC’s Antique Auto Parts RESULTS
- Online sales now account for 30% of the company’s total revenue; before Core101 that figure was below 10%.
- Online sales grew by more than $500,000 between 2005 and 2006.
- Search engine optimization increased the visibility of the website by 26% allowing for a cutback in PPC spending while simultaneously attracting more online visitors.
- In comparing the first 6 months of 2006 to the first 6 months of 2007, total PPC revenue increased by 180%.
- In comparing the first 6 months of 2006 to the first 6 months of 2007, Return on Ad Spend (ROAS) in Google Adwords increased from $3.20 to $4.20. Thismeans that for every $1 that MAC’s spends for Google Adwords, it makes $4.20. That’s a 420% return on investment.
- Average online order value has grown by more than 10% since 2004.
- By coupling SEO and PPC, Mac’s achieved almost the same amount of catalog downloads in the first half of 2007 (1,100) as it did in the entire year of 2006 (1,174).
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VSP RESULTS
- Before SEM, VSP received roughly 1 solid lead from the internet per month. As a result of the
increased traffic brought by the search engines, VSP now receives 5-7 highly qualified leads per week. - From January 2007 to July 2007, VSP received 60 new fleet orders from across the United States that can be directly attributed to the website and search engine marketing.
- The online orders generated by the website and search engine marketing have helped boost company growth by 25% in revenue this year.
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Tradeshow Entertainment RESULTS
- SEO increased the search engine visibility of the company’s website by 24%, resulting in greater brand awareness while simultaneously attracting 60% more online visitors in 2007 than 2006.
- Before SEM, Trade Show did not get any online leads. As a result of the increased traffic brought by the search engines, Trade Show now receives 2-3 solid qualified leads per week.
- Online leads have put Trade Show on pace for a record year in 2007 in terms of sales revenue and number of trade shows.