• Why Internet Marketing?
• Internet Marketing Process
• Marketing Success Stories
• SEM vs. SEO

Our Search Engine Marketing Process

YOUR BUSINESS GOES FURTHER IN HEAVY TRAFFIC. Just building a website isn’t enough anymore. With millions of sites competing for attention, it’s more important than ever to make sure your site is seen. A higher ranking in major search engines not only guarantees more traffic, but brings more qualified leads to your website - since search engines generate nearly 90% of Internet traffic. (Red Alkemi, 2005)

Site Audit:

• An in-depth analysis of your website to identify its strengths and weaknesses.

Project Kickoff:

• You provide us with information about your company (including Target Market, Competitors, Revenue, and Online Sales and Leads, just to name a few). This allows us to have a better understanding of your business and it will help us effectively market your site!
• You also have the opportunity to provide keywords that you want to rank for. We want to get an idea of what you think you’d want to rank for and we will compare your keywords with ours in the Keyword Analysis stage.

Keyword Analysis:

• Through our extensive analysis of the recent search queries and search patterns, we identify the best keywords to target for your Search Engine Marketing (SEM) program. Up to 10 keywords are selected.
• Analysis takes into consideration how often each keyword has been used in searches, how often each keyword will be used in searches, and how many other web pages are competing for each keyword.
• We compare our list to the keywords you provided in the Kickoff Form so that you can have a better understanding of the reasoning behind our recommended keywords.

Page Optimization:

• A complete optimization of the Title, Meta Description Tag, Meta Keyword Tag, Alt Tags, page content and hyperlinks of the pages being marketed.

Implementation of Changes:

• Core101's website developers and programmers apply the optimization changes to your website so you never have to lift a finger. And more importantly, we will never proceed with any changes until we have your approval for each step!

Submission of Site:

• We submit your website to the top five search engines: Google, Yahoo, MSN, AOL and Ask, plus the Open Directory (Google’s directory). Each search engine and directory has strict submission guidelines that we carefully follow to ensure that your site is successfully indexed and never penalized, thus allowing your site to receive the high rankings it deserves!

Client Consultation:

• You are an integral part of the SEM process – we encourage and seek your comments, questions and opinions to ensure that we fully meet your expectations. After all, we’re working for you!