Internet Marketing

 What is Internet Marketing?

Internet Marketing, also referred to as Web Marketing, Online Marketing, Internet Advertising or eMarketing, is the marketing of products or services over the Internet to convert into a set conversion variable, which could be a sale or a lead or even an email address. Search engine marketing is a broad range of techniques and methods used to advertise your business online. One place to start is through search engines like Google, Yahoo or MSN. Search engines generate large volumes of traffic, many of them potential buyers or those seeking additional information before they purchase. Having your website listed with the search engines is one thing, having seen by the people looking for what you have to offer is another. The most cost effective form of Internet Marketing is Search Engine Optimization or SEO.

 Search Engine Optimization and what can it do for your website

The primary objective of search engine optimization is to increase "targeted traffic" by optimizing your webpages within your site to improve their ranking in search engines like Google and Yahoo. Just building a website doesn't ensure that the millions of people who search the web everyday will find you. If your potential customers are not finding you in the search engines, chances are, they are finding your competitors. Core101’s robust 12-month SEO program focuses on improving your visibility in organic search results of the major search engines, and it starts with keywords that truly describe your business.

Search engine optimization is not like listing your business in the telephone directory – do it once and forget it.

• Think of how you would look for a restaurant in a phone book. First you would start with the word "Restaurant", then you would search for the specific type, or a specific City that you would like to dine in. Keywords often end up being keyword phrases that describe your particular product or service.

• Frequent keyword analyses are required to get and stay listed. Core101’s SEO experts monitor your keywords monthly to ensure that your website maintains high visibility in the search engines.

• Search engines often change the way they rank sites. When they do, we reanalyze and resubmit your site to ensure that you maintain your rankings.

 
Your business is competitive – your marketing program should be the same. Core101 understands the importance of staying one-up on your competition. We step outside the box and stay ahead of our game which is other webmasters competing for the same keywords. We challenge competition!!

 Contact out Internet Marketing Specialist today to see what Core101 can do for your site!