features of

Manage your audience lists…
With BellaPosta, you can easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable database lets you collect and store as much information as you like.

Utilize industry best practices…
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, BellaPosta can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.

Create and send stylish email campaigns…
Create stylish email campaigns using our intuitive template system, or take the “hands off” approach and let us handle that part for you. BellaPosta’s graphic designers will create a professional HTML email template or a custom-designed email that is consistent with your brand and identity. And your past campaigns are stored for easy access and linking later.

Deliver with success every time…
Our world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine tuned down to the individual mailing if necessary. The BellaPosta engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.

Track your results in real time…
You'll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You’ll find out who bounced (definitely didn’t get your email) and be able to follow up with them. This is just part of our realtime response tracking that lets you know just about everything that happens to your campaign, as it happens. And because we store your results over time, you’ll be able to learn from past efforts to make your future emails enjoy even greater success.

Analysis, analysis, analysis...
To get the most out of BellaPosta, we offer marketing analyses on a monthly and quarterly basis. Our marketing specialists will walk you through how to draft high-impact emails to members of your list. We will help you measure the success of each campaign, and show you how to use that information to improve the success rates of subsequent emails. We will tie your email campaigns into your website by creating custom landing pages for each campaign and fully measuring people’s click-through and conversion ratios.

Training and support is the key...
BellaPosta will provide a comprehensive, hands-on training for you and your staff on how to use the email marketing software so that you can create campaigns, review the metrics of previous campaigns, edit your member list, and manage the account.